K-Pop Inspires Makeup for Men

South Korean cosmetic makers bank on K-pop allure and young, fashionable men to sell men’s cosmetics in Asia. K-pop boy bands are the rage all across Asia. Their stylish looks, flamboyant performances, and catchy tunes are not only attracting girls but fashion-conscious young men as well. South Korean cosmetics makers are gambling on the allure of K-pop stars to win over Asia’s growing market for males cosmetics. Research firm Euromonitor says South Korean men spend 900 million US dollars a year on beauty products. That’s more than one fifth of the global total. [Kim Jae-young, Male Cosmetics Consumer]: “My male friends use about four or five products. Also, some friends put on eye liner and mascara. I think the interest and preference for men using cosmetics is growing.” Asian cosmetics conglomerate Amore Pacific owns both mass market and prestige brands. [Yeti Gong, Marketing Executive, Amore Pacific]: “The current domestic market shows an approximate 15 percent growth rate per year. As the men’s cosmetic market continues to grow within Asia, the growth rate (in Asia) is expected to be similar to be that of the domestic (South Korean) market.” But K-pop advertising alone is not the reason for the popularity of Korean mens cosmetics. Alex Gun, a 25-year-old wardrobe stylist in Kuala Lumpur says the make-up is better suited to Asian skin. [Alex Gun, Malaysian Wardrobe Stylist]: “Compared to Asian cosmetics, Western products are thicker after being applied, which is why I

Comments

  1. 다니엘 보먼 says

    Why do women wear makeup on a daly basis? mainly same reason

  2. If they are gay, I totally understand. I just don’t understand why straight Korean men wear makeup in the daily base!!! Crazy!!

  3. cibella1000 says

    eeehhhh. did i not talk about the celeb???? And how do you know that those men are gay?? pffff they only want to look like their favorite stars. at least they care about themselfs. and dont put heavy make up like girls. those kind of guys are gay not them idiot. you can see that they are manly

  4. lester7c says

    not in a daily basis. real men wear makeup when they expect camera. idiot

  5. cibella1000 says

    eeeeeehhhhh al male celebs where makeup idiot -_-. k pop just make diferent styles -_-

  6. UltimateFashionist says

    Bahahahahha. Now excuse me while I go and listen to K-pop.

  7. Minncord says

    honestly, I wish you the best. I tried, maybe you will at least think about it once more. You cant go wrong if you listen deep down your hearth. my intention came from my hearth. what ever, goodbye

  8. UltimateFashionist says

    A lot of people really do like mainstream music, get over it! I like it, okay? If you don’t, then saty away from it! It’s as simple as that.

  9. Minncord says

    Im sure would I met you in real life I would think that you are a nice person. And I apologize for being that agressive but my mind is screaming when it comes to this enormous illusions that they carrying out to the people. you will not find love in mainstream music. its all about money. why dont you try to understand me?

  10. Minncord says

    Ok seriously man…I am a hater because I ”try” to warn you about some truth? why in gods name would I hate the industry and artists like gaga, rihanna etc.? Listen I’m no senseless hater. You just MUST understand if U want to get that big like they are you MUST sell yourself completly to the Ind. They are in controll of every song they make. they choose the lyrics and videos. and all that with a PLAN. I will bet my hearth for it, that their reasons are no others then money and manipulation.

  11. Minncord says

    I THANK GOD ”my” music isnt that popular and it will never be. you know why? because the masses are dumb as fuck. you can give them every shit you want they will hear everything just like gaga…oooh big inspiration and a big idol she is hahahaha my god you naive piece of shit. every gayperson falls for it and I feel sry about it because gaga and every other big industry ”artist” is more fake then every other music. I just hope one day you’ll realise that the industry doesnt produce love

  12. UltimateFashionist says

    Buahahahah. You’re so sad. Just because you don’t like Gaga or K-pop doesn’t give you reasons to hate. I’m so happy they make assholes like you so annoyed. You’re just mad that the shitty music you’re into isn’t popular.

  13. Minncord says

    dont blame the industry ^^ you are one ignorant naive motherfucker. they are making culture by pushing bands like k-pop lady gaga and other mindless bullshit. the influence behind that is enorm. they FORM culture not the people. all with mgazines and fake mainstream music. they’re manipulating the masses with all this shit. turn women to men and men to women. make them mindless consumers. feed them with bullshit and fear. thats all what it is. No lifestyle just brainwash. you will never get it.

  14. lester7c says

    we’ll see 🙂

  15. UltimateFashionist says

    Don’t blame the industry. If regular people follow these guys’ footsteps then they do it because they want to do it, not because they’re forced to do it. They obvious;y like to look like that. We’re living in the 21st century for crying out loud. Men have more freedom to expressing themselves nowadays. If women can wear makeup, so do men. BB cream (smiliar to a foundation) was invented by a man who used it on himself aswell as his clients! The same story with a whole load of other makeup.

  16. Minncord says

    its about the fucking industry turning men into some wierd beings not able to tell the difference between men and women. I dont give a damn what people are doing but I dont tolerate what the fucking fashion and entertainment industry is doing with the people. And if you are gonna protect the industry well then just fuck yourself mindless zombie

  17. UltimateFashionist says

    Soul? Seems like you have none. Just because a guy wears makeup doesn’t mean he has no soul. You make no sense. Just because you don’t give a damn about fashion doesn’t give you a right to tell people what to do. If a guy wants to wear makeup and a fuckin’ pair of heels, he has the right to do it! Look at yourself, don’t judge others for what they do to themselves.

  18. sorry bro my picture was set when I was 14 years old. now Im 21. I guess its time to change it. what I want to say the picture dont tell shit about my soul. but your user name says it all. take care of themself? better you take care of your soul not your fucking body. that shit is secondary in the short time of life. Im not an ugly guy but my mind is not full with ”do I look good, what Im gonna wear tomorrow” I love every person but whats happening here is wrong in MY opinion.

  19. UltimateFashionist says

    You can’t turn someone into a “faggot”. I don’t need to comment the rest, your YouTube pic says it all. At least these “faggots” know how to take care of themselves. 

  20. hahahaha so in the future all men will become women or at least faggots? you are an idiot. Im sure you are a gay person. And NO thats not what men will look like. if so, some hardcore motherfuckers surely will protest. ultimatefashionist….ulitmatefaggot. Fucking fashion freaks. Clothes and style is not everything in life you know.

  21. what this have to do with stupid? I mean south. and? is that your only argument. dude pls go fuck yourself

  22. HowUDoDAHT says

    LOL North Korea? It’s extreeeeeeeeeeeeeeeeeeeeemely hard to believe in what stupid people say :/

  23. UltimateFashionist says

    Fuck you.

  24. UltimateFashionist says

    Say whatever you want, but this is what men will look like in the future. K-pop is the future. Mark my words.

  25. Minncord says

    men look good without fucking make up. yeah turn men into faggots who waste their time faking their look. fuck you north korea. disgusting

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